2016 STARS Hall of Fame

Amy Brooks

Executive Vice President, Team Marketing & Business Operations (TMBO) & Chief Innovation Officer, NBA
Bella Vista HS

A Sacramento native and graduate of Bella Vista High, Amy Brooks leads the NBA’s team consulting practice and serves as the league’s first Chief Innovation Officer. She drives strategic growth across the NBA, WNBA, G League, and NBA 2K League—helping teams set attendance and revenue records through data, digital engagement, and fan experience excellence.

Before ascending to TMBO leadership in 2007, Amy honed her skills at Bain & Company and Sun Microsystems. A Stanford graduate (B.A. and MBA), she helped the Stanford women’s basketball team to three conference titles and a Final Four. Recognized by SportsBusiness Journal’s “Forty Under 40” and Forbes “Most Powerful Women in Sports,” she also sits on the boards of Positive Coaching Alliance and Block.

Under her leadership, the NBA launched innovations like the jersey patch program, Play‑In Tournament, Basketball Africa League, and NBA Top Shot—while using the COVID era to pilot next‑gen fan experiences.