2016 STARS Hall of Fame

Amy Brooks

Executive Vice President, Team Marketing & Business Operations at National Basketball Association

Amy Brooks is Executive Vice President of the NBA’s Team Marketing & Business Operations (TMBO) department and is responsible for growing NBA, WNBA, and NBA Development League team profitability through strategic consulting on all aspects of business operations, including marketing and digital, ticket sales, sponsorship development, suite sales and customer retention. Under her leadership, TMBO develops best practice content and industry-leading analytics on behalf of teams, and advises teams via in-market visits and more than 20 annual workshops and training sessions.

Prior to joining the NBA, Brooks worked in management consulting at Bain & Company, and was previously a product manager at Sun Microsystems. She is a product of SJUSD, having attended Deterding Elementary, Carnegie Middle, and graduating from Bella Vista High School before receiving her MBA from Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four.